While incumbents are allowed to look over their shoulders and boast of differences they have made, other office-seekers must focus northward.
Marcus Tiggs makes it sound like a bullseye.
As the softest spoken City Council candidate, Mr. Tiggs’s message is resonating in the right places.
On Friday evening, he was informed that he had received the most votes when the prestigious Beverly Hills Greater Los Angeles Assn. of Realtors doled out three endorsements for the April 12 City Council election.
This will provide Mr. Tiggs with an extra dash of momentum going into his 1940s, World War II era fundraiser Sunday afternoon from 3 to 6 o’clock at The Culver Hotel.
“The essence of my campaign is the future,” says the bankruptcy attorney, “financially planning for the future.”
More than any of his six rivals for the three open seats on the City Council, Mr. Tiggs, because of his profession, is talking economic prudence and anticipation. “Because everything is good right now, it does not mean things are going to stay that way if we don’t plan for it.
“There is no guarantee that when Measure Y (the half-cent sales tax) sunsets, people are going to vote for it again (in 2022).
“(City Manager John) Nachbar and (Chief Financial Officer Jeff) Muir are doing an excellent job,” Mr. Tiggs said.
He acknowledges that it is a dry topic for voters – but not for professionals.
“Anytime you talk numbers,” said Mr. Tiggs, “it is not glamourous. But I would be remiss if I did not mention certain budget numbers.
“We need to think about what is happening in our city now. We have a lot more young kids living here now. New families are coming.
“That means we should start looking at budgeting for parks-and-recreation,” said the two-term former Planning Commission member.
