For a breezy change, public relations people did not commit the sin of hyperbole this time.
Publicly touting tickets for the first time to the Saturday, Oct. 1, Centennial Year kickoff dinner at Sony Pictures, an unoriginal p.r. person thought up the line “Don’t miss out on this once in a lifetime event.”
No matter how long the hardiest Culver City resident survives, he never again will see his hometown turn 100 years old.
Tickets are $125 per person.
The year-long celebration will begin on Sept. 24, a Saturday, with a community party.
The gala evening at Sony one week later will be a dressed-up version of the launching.
For the sake of historical accuracy, Culver City, the proudest child of founder Harry Culver, then 36 years old, was born – incorporated – on Sept. 20. This year, the date falls on a Tuesday.
Public relations people know you don’t launch a 12-month party as spectacular as a Centennial Year on a Tuesday, when children are in school and big people are working.
Sept. 20 will be a day to remember, however.
Julie Lugo Cerra’s anticipated volume on the colorful history of her hometown will become available for the first time.