Editor’s Note: Regarding yesterday’s story “Digital Billboards for Fox Hills?,”  both Steve Rose of the Culver City Chamber of Commerce and communications specialist Geoff Maleman pointed out it contained strongly incorrect information. Said Mr. Maleman: “The proposal mentioned simply no longer exists. While the new plan being developed by the city and its consultant, Placeworks, might include some signage elements, it also includes a specific plan overlay that would encourage and enable mixed-use residential, entertainment, hotels, restaurants, retail and host of other uses along with public infrastructure improvements like bicycle paths, a new gateway entrance element and enhanced streetscapes. The freeway billboard proposal by Carlyle died more than a year ago.” Therefore,in the spirit of clarification, the newspaper offers the following account by Mr. Rose. 

Urging the city, property owners and residents to come together to focus on breathing new life into the Fox Hills area, a panel of commercial, retail and residential brokers said last week the time is now for Fox Hills during the Chamber of Commerce’s Fox Hills 2.0 event at the DoubleTree by Hilton.

“The city needs to create a plan and get going, said Steve Kolsky of Newmark Grubb Knight Frank. “Otherwise, those tenants will go elsewhere, like El Segundo. With everything happening at Playa Vista, the momentum is certainly there for Fox Hills to take advantage , but you can’t wait.”

Mr. Kolsky joined the four other panelists, James Keefe of CBRE, Doug Marshall of The Klabin Company, Lee Shapiro of Kennedy Wilson Properties, and Heather Coombs Perez of HeArt Team @ Cavanaugh Realtors, in sharing with a crowd of more than 100 business people their views for the future of the Fox Hills area. Robert Kovacik, award-winning reporter and anchor from NBC4 Southern California, moderated the panel discussion.

While some urged a change in name for the area, others said the neighborhood just needed a facelift to take advantage of the myriad of cutting-edge, high-tech companies growing up around it. While the city long has focused on its booming Downtown district and other burgeoning corners of the city, like West Washington and the Hayden Tract, little has been done for Fox Hills outside of the 2009 renovation of Westfield Culver City.

“Fox Hills is in a great location – close to the airport, close to Playa Vista, close to Howard Hughes Center, but today, there’s no reason for people to stop there,” said Mr. Shapiro. “With the right plan, this could be a great location for more restaurants and more retail.”

Mr. Kolsky said the city wouldn’t have to reach more than a mile to get all the business it needs.

“If you just worked with what is already here and provided the amenities for the people who live and work within a one-mile radius, you’d be fine,” he said. “You don’t need to attract millions of people from all over. You just have to capture what’s already here.”

Ms. Coombs Perez said the residential real estate market already has seen a significant increase in the past two years as high-tech companies move into Playa Vista and their well-paid employees look for a place to live that is close to where they work but also has some separation. Still, there is room for improvement in Fox Hills.

“We need better connectivity,” she said. “We need to have ways for the people is the residential area of Fox Hills to reach the new restaurants, to ride their bikes where they want to go.”

Ms. Coombs Perez said new streetscape design and public infrastructure would go a long way in making the area easier to navigate and more pedestrian friendly – something she said would increase property values even more.

With all the ideas for new restaurants, retail, residential, entertainment uses and infrastructure improvements, the panelists wrestled with the conundrum of how to pay for the improvement of the area in a post-redevelopment world.

During the days of the Redevelopment Agency (outlawed four years ago), the city had a number of tools it could use to encourage and assist property owners in redeveloping a neighborhood to suit the city’s vision. It could even purchase properties itself and either build what was needed or sell the property to a developer with guidelines on what needed to be built.

After Redevelopment Agencies across the state were shut down, many California cities found themselves in the same boat as Culver City – with areas that are ripe for redevelopment but with precious few tools to help make that redevelopment happen quickly.

In the wake of the state’s decision on redevelopment, Culver City developed a vision for Fox Hills called “Reimagine Fox Hills.” That plan envisioned new creative office space in the existing office parks in the hills above Westfield Culver City along with a new “main street” area, new high-speed fiber Internet infrastructure and other improvements. Last year, a group of major Fox Hills property owners put forth a plan for a new entertainment and hospitality district that, they said, would encourage property owners to redevelop the area by providing new land-use incentives and opportunities for revenue-producing signage that could be shared with the city.

Regardless of which direction the city goes, the panelists agreed that it was time to make changes.

“You could turn those wide streets into one-way streets with added parking that could generate revenue. You could add signs that could generate revenue. You could provide incentives for the property owners to build mixed-use projects,” said Mr. Marshall. “If you add the fiber infrastructure, improve the access to Westfield and reimagine the park, the future of the area could be very bright.”

Mr. Rose added: Below is the link to the city’s website with the current proposal for the Entertainment District. The Chamber has not taken a position on this issue, I feel we need to deal in facts and current information and not cause misinformation to be spread throughout the community…

http://culvercity.org/~/media/Files/Alerts/2015/GatewayToCulverCity.ashx

Mr. Rose, president and CEO of the Chamber of Commerce, may be contacted at ssssteve@culvercitychamber.com