Home OP-ED The Morning the L.A. Times Sneakily Tried to Drive Right Through Us

The Morning the L.A. Times Sneakily Tried to Drive Right Through Us

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[img]1862|right|John Walsh||no_popup[/img]Extra! Extra! Read all about it. Underground “sponsored content” invades the Los Angeles Times front page on June 1.

Obey the Times’s hidden command: Buy a foreign electric auto.

Times’ readers are blissfully unaware that they are currently being brainwashed into buying foreign automakers' Fiat, Honda and Nissan electric cars.

George Orwell's Big Brother quietly has taken over as the Times’s new editor-in chief, supplanting Mr. Davan Maharaj.

Is the Times being paid large sums of hidden money by foreign automakers to engage in  a front page subliminal ad campaign to unconsciously persuade unsuspecting readers of the Times to buy an electric car from Fiat, Honda, or Nissan?

Good Morning, Guinea Pig

[img]1921|right|||no_popup[/img]Times readers are being turned into unwitting guinea pigs in this clandestine acid test of the effectiveness of “sponsored media” to convince us to purchase an electric car from a Japanese or Italian car manufacturer through the use of hidden front page persuaders.

Why do most media watchdogs remain asleep in their doghouses?

Rest assured, hollywoodhighlands.org is hot on the trail…investigating the Case of the Times’s Phony Front Page Headline.

From now on, how can we, the Times’s readers, tell the difference between news stories and advertisements camouflaged as news stories, intended to surreptitiously influence us that are cropping up as planted “news” on the once widely-respected front page of the L.A. Times?

Truth: News or a Sneaky Paid Ad?

One sarcastic suggestion offered: Subscribers can spread a copy of the Los Angeles Times on the kitchen table and then use a Dowser's Rod floating over its pages to detect hidden “sponsored content.”

Mr. Brian Thevenot, is that big story with your name attached on last Saturday’s front page of the Los Angeles Times regarding electric cars  genuine news or simply a “sponsored content” concoction of your making, designed to trick us  unsuspecting Times subscribers, into believing that it indeed is hard news?

How much was the Times paid to run this super-sad example of “sponsored content”? Who signed the check?

This whole matter is insidious. Won't you agree, Mr. Business Editor Brian Thevenot?

Don't worry about internal complaints from inside your Spring Street headquarters, however.

Every Times reporter and editor has turned into a wimp, much too intimidated about losing her or his job to make a peep about this scary journalistic atrocity.

Henceforth, how can anyone discern, for example, whether an ostensible LAT news story that might be favorable to our new mayor is or is not “sponsored content,” paid for to be printed  in The Times as  hard news by that self-same multi-millionaire mayor named Eric Garcetti?

When Can You Believe Them?

That is just one example of the head-on crashes the Times is fated to be involved in if allowed by its readers to continue speeding down The Road to Journalistic Perdition.
 
For the record, are you by any chance that very same Brian Thevenot who is the Automotive Editor on the Business Desk of the Times?

Your “Price War” headline is much larger than any of the other Times’s front page headlines for this Saturday. Your headline typeface, in addition, originates from a font that is slightly different from anything else on the front page of June the First 2013.

Your news story is bogus. Your true intention is to “hypnotize” the unsuspecting reader into buying an electric car from one of your secret financial sponsors.

The sub-headline somebody slapped on your Electric Car story asks, “Is one (electric car) right for you?”  This “news flash” of yours looks more like a disguised mind-control ad.

Proof? Three of the five photos on the front page of the Saturday the First of June edition are of gorgeous new Fiat, Honda, and Nissan electric cars.

Coincidence?

Or is the Times of Los Angeles engaging in a subliminal ad campaign paid for by these three off-shore automakers to coax LAT's readers to buy a Fiat 500 or Honda FIT EV or Nissan Leaf?
  
Do Publisher Eddy Hartenstein and Editor-In-Chief Mr. Davan Maharaj care to defend their mutual news judgment?
  
Consult your attorneys regarding your right  to remain silent to avoid self-incrimination here!

Mr. Brian Thevenot, we hope to hear from you soon to find out in which direction you will turn in any vain attempt to protect your fading journalistic credentials.

Are your superiors at the Times prepared to work behind your back to turn you into a scapegoat, Mr. Thevenot? Do you trust your bosses when times – of the Times – get rough?

Finally, our website, as well as any others deciding to sniff out this journalistically sordid affair, have the right to construe any silence of yours as a “yes” answer to the above painfully embarrassing questions.

Mr. Walsh may be contacted at Hollywoodhighlands.org and at jwalshconfidential.wordpress.com