Freeway-adjacent digital advertising signs, the heart of an original proposal to City Hall last June from the nationally recognized Carlyle Group, have dropped out of sight for now, and a process known as visioning is next.
By a 4-1 vote, the City Council directed City Manager John Nachbar to retain Carlyle’s representative, Placeworks, to conduct the visioning process.
Carlyle already has a profitable presence in Culver City. It owns all the property from the corner of Sepulveda and Centinela to the Culver City border on the north.
“Ultimately,” Councilman Andy Weissman said this afternoon, “the product of visioning is yet to be determined.”
This is not only Carlyle’s challenge. The city is interested in economic development and area revitalization in this southern section of Culver City. Visioning will determine if there is a strategy to achieve that among the property owners and businesses in the area, including three hotels, DoubleTree by Hilton, Sheraton 4 Points and Courtyard by Marriott.
The Council pledged that the visioning process will be open and transparent.
Placeworks will work for the city. Everyone is invited to participate. It will not be known if there will be a “project,” and if so, what the components would be until the visioning process has been completed and a report presented to the Council
