“You may call me Mr. Marketing,” Gary Mandell said this afternoon.
“I am ready to pound the pavement” for the recently renamed Culver City’s Boulevard Music Summer Festival.
If the season of Thursday nights in the Courtyard of City Hall lasts as long as the title, it surely will be a smash.
As the 11-year veteran concert producer presently calculates, the series will begin on Thursday, July 12, and it will conclude on Thursday night of Fiesta Week at the end of August.
How many concerts there will be from front to back remains a mystery, as it has last winter when its former funding source, the Redevelopment Agency, was driven out of business by Gov. Brown.
Mr. Mandell and his helpers have been forced to scramble for revenue.
He isn’t divulging all of his advertising plans – except for seating.
The one hundred most desirable seats in the always crowded Courtyard are going to be available this summer for a price – $10 per concert.
Advertisers also will have a portion of those Hot Hundred tickets to distribute.
Just before rounding the corner into May, the month before the month before the concert, the weekly schedule remains far from firm.
But as the entrepreneur, Mr. Mandell is planning on a daily basis.
Meanwhile, he continues to host weekend concerts (boulevardmusic.com), and Sunday night his co-host will be Jerry Mathers of “Leave It to Beaver.”
He also is taking concert inquiries by telephone at 310.398.2583.
