The most obvious change wrought by a new Presidential administration is that “suave” and “West Los Angeles College” are appearing in the same sentence for the first time since West was founded in 1969. Dr. Mark Rocha’s mere appearance projects portrait-perfect imagery, which, in these early days, seems to be matched by sweeping flourishes of well-grounded rhetorical vision. The gentleman exudes a sense of class that is no more welcome than a medium-rare porterhouse steak to a man at the end of a 200-day fast. Could he be the long and desperately needed tonic for West Los Angeles College, which was born reputationally poor and then lost ground? Ivy League-resplendent in his navy blazer, gray trousers, blue shirt and striped necktie, his movie star-handsome presentation is rounded out by a butterscotch complexion and tightly cropped, waved salt-and-pepper hair. An English teacher by training, he communicates the old-fashioned way. When he speaks, you listen. With effortless flourishes undetected in his predecessors, who had different agendas, he sketches a vision for the community college that he describes as a complete reversal of direction. Within his first 100 days, Dr. Rocha — New York-born, Philadelphia bred, Southern California-shaped — has decided the West campus is where he wants to spend the rest of his professional life. “The chemistry is right — you can tell,” he says, with the cool confidence of a captain solidly in command of his new ship. Defining the most crucial distinction between his fresh newness and those who have gone before, Dr. Rocha said, “Their direction was internal. Mine is external.” What was instructive, perhaps revealing and definitely different about Dr. Rocha from his immediate predecessor was his cucumber-ness, his coolness. As his nimble, excited mind navigated a labyrinth of separate and interlocking visions for his new home, his verbal temperature never wavered one degree. He may, indeed, be excitable, but there were no outward traces. More pertinently, he has organized, categorized and catalogued a wide-roaming volume of improvements, deletions, tradeoffs and innovations in an academically calculating fashion. Much of what lies before Dr. Rocha is gravely serious. Face-creasing smiles, or grins, were well spaced.